Fully booked until 1.10.2025. We work with a limited number of projects at a time to ensure top quality. Next openings available from 15.10.2025.
Blog post vs landing page: how we decide what to use
What we look at before choosing the right format
◉ The goal of the content
◉ The stage of the funnel
◉ The type of traffic coming in
◉ How specific the offer is
◉ What action we want next
A lot of businesses publish content without thinking about format. They write long posts for things that need focus, or they build landing pages for content that should educate first.
We decide based on purpose. Not length. Not layout. Not guesswork.
The goal of the content
If the main goal is to explain, explore, teach, or give context, we go with a blog post. If the goal is to drive one clear action with minimal distractions, it’s a landing page.
Content that’s trying to do both usually fails at both.
The stage of the funnel
Early-stage content needs space. People are still learning. Blog posts work better when we need to educate or shift perspective.
Landing pages come in when people already know what they want and just need the right push.
The type of traffic coming in
Search traffic looking for information gets a blog post.
Ads, cold outreach, email campaigns, those land on a focused page with no leaks.
We match format to intent. That keeps bounce rates down and conversions up.
How specific the offer is
General offers or broad ideas don’t belong on landing pages.
When the offer is narrow and targeted, like a specific service, a campaign, or a free audit, we build a landing page around it.
If it still needs framing, explanation, or positioning, we keep it in blog format.
What action we want next
Every piece of content needs a goal.
If we want someone to learn and keep exploring, we guide them through a blog structure.
If we want them to fill a form, book a call, or download something, we use a landing page with zero clutter.
The format isn’t cosmetic. It shapes what people do.
That’s why we decide with intention, not habit.