How we choose between Elementor, Gutenberg, and UX Builder

Most business websites still fail at the basics. They confuse, We’ve built WordPress sites using all three. Each tool works, when used in the right context.
But if you pick the wrong one, it backfires. The result is slow performance, layout issues, update problems, or a site the client can’t use properly.

We don’t chase trends. We look at the project, the people, and the long-term goal. Then we choose the tool.

Here’s how we think through it.

Elementor

We use Elementor when the client wants to edit content and layouts visually after handoff. It gives flexibility and fast setup, especially when the design is not finalized before development.

But it comes with overhead. It loads more scripts, requires careful cleanup, and can slow the site if not handled properly. That’s why we use it only when post-launch editing is a must and performance is not the top priority.

Gutenberg

We use Gutenberg when the project is content-heavy, structured, and needs clean output. It’s light, fast, and native to WordPress, which makes it a smart choice for blogs, landing pages, or simple service sites.

The tradeoff is design flexibility. It’s not ideal for custom layouts or interactive sections. But if the focus is speed and long-term stability, it works.

UX Builder

We use UX Builder when we control the full build and don’t expect the client to do layout edits. It gives us precision and minimal bloat. Combined with Blocksy, it lets us build clean, fast sites with total control.

It’s not for beginners, but it’s the right call when we’re responsible for updates, performance, and structure.

The decision

We ask three things:
◉ Who will maintain the site after us.
◉ What matters more? Flexibility, or speed?
◉ Will the site scale over time, or stay simple.

Once we know that, the choice is obvious.
The tool doesn’t make the site better. The fit does!