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Who I Am

I’m Kaloyan, the strategist, project manager and technical hand behind OptimNest. Everything you see, every result delivered, passes through me. I ensure it meets my standards for clarity, performance and reliability.

While I handle core strategy and execution personally, I also collaborate with a trusted circle of specialists when needed. These are handpicked people I’ve worked with over time. This way, you get focused, high-quality work without agency bloat or miscommunication.

No middlemen. No delays. Just straight results and personal accountability.

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What I do

✓ Plan and manage digital projects from start to finish, with clear milestones, realistic deadlines and zero last-minute surprises.
✓ Build solid SEO and content strategies that attract the right audience, boost search rankings and turn visitors into loyal customers.
✓ Design and develop clean, fast and secure WordPress websites and online stores that work perfectly on any device and are easy to maintain.
✓ Automate small, repetitive tasks with custom-built scripts and practical browser tools, saving you time and avoiding tedious manual work.

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How I work

I keep it simple:
✓ Strategy first: clear goals and actionable plans.
✓ Implementation with precise execution, done properly and on time.
✓ Optimization to constantly improve results.
✓ Transparent communication at every step.
✓ Realistic budgets and clear deadlines.
✓ One contact person: me.
✓ If it doesn’t add value, it doesn’t get done.

Let’s talk about your project →

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