Clarity in the first 3 seconds

◉ What do you do?
◉ Who is it for?
◉ Why should I care?

If I can’t answer these questions from your homepage without scrolling or guessing, the site is leaking attention.
No one wants to “figure out” your positioning. Say it. Clearly. Right away.

One clear action to take

Most business sites don’t tell the user what to do next.
There’s a contact link somewhere. Maybe a form buried below the fold. Sometimes five different buttons with different labels.

Pick one primary call to action and make it visible. Repeated, not aggressive.
Good examples include “Get a quote,” “Schedule a call,” or “See pricing.”

It should be obvious. Everywhere.

Mobile UX that doesn’t frustrate

Responsive design doesn’t guarantee usability.
We still see small fonts, bad tap targets, broken layouts, overloaded navs, and popups that block the screen.

Mobile is where most traffic comes from. If it’s annoying on your phone, it’s not working.

 Clean, search-friendly structure

We’re not talking about SEO gimmicks. Just structure Google can read and users can navigate.

That means one H1 per page. Proper headings. Compressed images. Fast load times. Schema if needed. No bloated builders.

Fast, readable, structured. That’s the baseline.

Proof you’re not making it up

Don’t say you’re trusted. Show it.
Add real client logos, short quotes, testimonials with names, screenshots, stats. One honest sentence is worth more than a paragraph of sales talk.

Even one line of proof makes the difference between doubt and confidence.

If your site lacks even one of these, it’s probably costing you leads.
Want to know what your site is missing? We’ll tell you- no pitch, just facts.