Business Clarity

Set the foundation before touching tools. Know what you’re building and for whom.

◉ Define the business: solo or team, service or product, lean or scalable
◉ Identify your ideal client: who benefits most and values your work
◉ Clarify your offer: what you solve, how it’s packaged, and your value promise
◉ Understand your edge: what sets you apart from others offering the same
◉ Set boundaries: what you won’t do, who you won’t serve, how you protect your time
◉ Analyze the market: study competitors to position yourself effectively

Note: You don’t need to register a company from day one. It’s perfectly fine to test and validate your service before making it official. Register only once you’re ready to charge or scale.

Tech Setup

Covers the digital backbone. Sets up a fast, secure, and scalable foundation.

◉ Domain & hosting setup
◉ Evaluate and select hosting based on your expected traffic and business stage
◉ CMS installation (e.g., WordPress)
◉ Theme configuration (Blocksy, Astra, etc.)
◉ Must-have plugins: SEO, caching, backups, security
◉ Basic performance & security optimizations
◉ Optional: staging environment for testing

Website Design

Focuses on structure, clarity, user flow, and responsive implementation.

◉ Business goals + page planning
◉ Wireframes and structure
◉ Brand identity, colors, typography
◉ Desktop and mobile responsive layout
◉ Animations, buttons, micro-interactions
◉ Final QA (design precision, mobile review)
◉ User testing and A/B testing for performance validation

Content & SEO

Make sure the site isn’t just pretty, but visible, relevant, and fast to rank.

◉ Copywriting & layout per page
◉ Image and media optimization
◉ Meta titles/descriptions
◉ SEO plugin configuration (e.g., Rank Math)
◉ Heading structure, keywords, internal links
◉ Open Graph social sharing preview
◉ Sitemap, robots.txt, indexing logic
◉ Link building from authoritative sources
◉ Social media content to improve SEO and engagement

Business Registration & Legal Setup

Are your goals, needs, and positioning clear? If yes, it’s time to make it official.

◉ Covers the legal and financial side to run the business correctly (valid for most of Europe):
◉ Choose a legal structure (e.g., Sole Trader, Limited Company, GmbH, etc.)
◉ Select a certified accountant
◉ Define your business activity (required for registration in most countries)
◉ Register with the local trade/commerce registry or national portal
◉ Open a business bank account
◉ Check if a notary is required (depends on jurisdiction, usually only for share capital or partnership agreements)
◉ Apply for VAT number if required

Client Delivery & Operations

Not just building, but delivering and supporting the system behind the service.

◉ Onboarding checklist
◉ Project delivery framework
◉ Feedback + revision flow
◉ Support ticket handling
◉ Deadlines & milestone tracking
◉ Final handover (access, assets, guides)
◉ Offboarding or upsell strategy
◉ System for collecting feedback
◉ Client support guides for internal use

Marketing & Advertising

Make your presence known and attract the right audience.

◉ Define your core message and positioning
◉ Set up social media profiles
◉ Launch initial content (blog, value posts, lead magnets)
◉ Create a promo/launch plan
◉ Set up advertising accounts (Meta, Google, etc.)
◉ Run test campaigns and optimize
◉ Track with UTM links and analytics
◉ Define audience targeting in detail using campaign performance metrics

Sales & Client Journey

Convert interest into real clients with a clear, repeatable system.

◉ Define your offer and pricing logic
◉ Prepare a sales page or pitch deck
◉ Set up a consultation/booking system
◉ Build email sequences or nurture flows
◉ Handle objections with structured answers
◉ Close deals, send contracts/invoices

Automations & Optimization

Work smarter, not harder. Set up systems that scale.

◉ Automate lead capture and follow-ups
◉ Connect forms to CRM or email tools
◉ Use project templates in ClickUp (or similar)
◉ Set up recurring task reminders or notifications
◉ Use analytics to improve weak points
◉ Reuse and repurpose content and assets

People & Scaling Support

(If you’re building a team, not just a system)

None of this works without people who care, think, and take ownership.

◉ Build a team culture that supports growth and well-being
◉ Train people properly and define clear roles
◉ Understand team needs and give them tools to succeed
◉ Communicate expectations early and often
◉ Set up onboarding processes and internal SOPs for new hires
◉ Track team performance using simple, outcome-based systems
◉ Use internal documentation (playbooks, guides) to reduce chaos and save time

Pay attention to what your team says and really listen, not just nod. Most blind spots come from ignoring the people closest to the work.

Need this for your own business?

Let’s build it together.

Why We Share This

We believe in transparency and real structure.
Sharing this helps potential clients understand the process, avoid chaos, and focus on what matters.

This isn’t a crash course. It’s how we actually build real businesses, step by step.
No theory. Just structure that’s been tested, refined, and applied.